Step 01 · Positioning
Know who you're for, and why they should choose you.
In one week we find your position. The whole week is yours, with no other clients alongside. You leave with one document that steers everything you say, from your website to the sales meeting.
What you get.
Six deliverables you can use directly on your website, in sales and on LinkedIn.
One positioning statement
Who you help, with what, and why you're the best choice. Short enough to say out loud.
Customer and problem
Your most important customer, and the problem they will actually pay to solve.
Differentiation
How you stand out, mapped against the 3–5 alternatives your customers actually consider.
Brand platform
Values, audiences and personality. How you should come across, and how not.
Message hierarchy
One main message, three supporting messages and the proof for each.
Positioning document
Everything in max 8 pages. Made to be used, not to sit in a drawer.
What the week looks like.
Foundation and Brand in the same week. What overlaps, we do once.
- 1
Preparation week
The week before, I read your material, interview the people on your team who know the customers best, and talk to 2–3 of your customers. We bring the findings into the workshop.
- 2
Foundation, day 1
Customer and problem, your advantage and the alternatives customers consider.
- 3
Foundation, day 2 and Brand
We put several possible positions side by side and pick the strongest. After lunch: values, personality and how you should come across.
- 4
Document
I write the positioning document and message hierarchy.
- 5
Review and delivery
We review the draft in the morning. I revise, and you get the finished document the same day.
There is always one free week between two projects, so the preparation can be done properly. Friday isn't part of the week. That's when I follow up past clients and talk to new ones.
Before and after the week.
The week is reserved for you alone. So we do the groundwork well in advance.
- 1
Clarification
We go through the goals, the customers and what you have today, and find a free week.
- 2
Booking
The week is yours once half is paid. You can move it for free up to 14 days before.
- 3
Readiness check
The material is sent, the participants have set aside Monday and Tuesday, and the customers have been asked.
- 4
Afterwards
30 days of follow-up by email, and another revision if something feels off when the document is put to use.
Week by week.
Who does what, and which days you need to set aside time.
- I work
- You're in. Set aside time.
- Optional
The week before
Goals, participants and logistics. You send material and access.
09:00 · 30 min · onlineMaterial, website, numbers and competitors.
I interview the people on your team who know the customers best: sales, customer service and management.
30 min per person · onlineI talk to 2–3 of your customers about why they chose you.
Send a short introduction. I take it from there.
5 min per customerI gather the findings and set up the workshop. You get the agenda and practical info by email.
Week 1 of 1
We start with the insight from the preparation week. Customer and problem, your advantage and the alternatives customers consider.
09:00–15:00 · in person · up to 5 peopleWe pick the strongest position. After lunch: values, personality and how you should come across.
09:00–15:00 · in personPositioning and message hierarchy. Max eight pages, made to be used.
We go through the draft. You say what feels off.
09:00 · 1 hour · onlineFinished document the same day.
Colours, typography and tone.
+ NOK 7,800What the price covers.
A fixed scope means a fixed price. If you need more, we agree on it before we start.
Included
- The whole week reserved for you, Monday to Thursday
- One business and one main offer
- Expert interviews and conversations with up to 3 of your customers
- Up to 5 participants from your side
- 2 days of workshop, in person at your office or in a meeting room I arrange
- Positioning document of max 8 pages
- One round of revisions and 30 days of follow-up
Not included
- Logo, visual identity and naming
- Market research beyond the customer conversations
- Multiple audiences or offers
- Website copy (part of step 02)
Only need the expression, not the direction? I run Brand in 3 hours on Fridays, NOK 12,900.
Not sure which package fits? Find your package →
Next step · 02
Website →
Once the position is in place, we build a website that says the same thing. Both together are Groundwork: three weeks, NOK 89,000.
Not sure you need this?
Book a 20-minute call. I'll tell you honestly if you don't.