Step 02 · Website

A website that says what your positioning says.

Two weeks where I only work on your website. In week one we test the solution on real customers. In week two I build it with the help of AI, so more of the budget goes to copy and testing.

What you get.

A website that is tested before it's built, and measures what works from day one.

01

Design Sprint

We map what visitors should do, sketch solutions and pick one before anything is built.

02

Tested prototype

A clickable prototype with real copy, tested on five people in your audience.

03

Copy in your voice

Written from the positioning and message hierarchy. You approve everything.

04

Up to 5 pages

Typically home, services, about and contact. Built in Astro, fast and mobile-first, with content in Sanity.

05

Measurement from day one

Analytics, conversion goals and a form that goes straight to your inbox.

06

SEO and training

Titles, descriptions and speed in place. One hour of Sanity training, so you can edit yourself.

What the two weeks look like.

You're there when decisions are made. I do the rest, with no other clients alongside.

  1. 1

    Preparation week

    Expert interviews with the team, a map of the customer journey, and images and content collected. Everything is ready before the sprint.

    Week before · online
  2. 2

    Design Sprint: map and sketches

    We go through the map, sketch solutions individually and decide on a direction together.

    Week 1 · Monday · 6 hours
  3. 3

    Prototype

    I build a clickable prototype with real copy, not placeholders.

    Week 1 · Tuesday–Wednesday
  4. 4

    Test with customers

    Five people from your audience test the prototype. We see what they get and what they don't, and adjust.

    Week 1 · Thursday
  5. 5

    Build with AI

    I build the site in Astro with AI tools, and the content goes into Sanity so you can edit it yourself. I quality-check every page.

    Week 2 · Monday–Wednesday
  6. 6

    Launch and training

    Final review, measurement set up, and we go live. You get one hour of training.

    Week 2 · Thursday

The website builds on a clear position. If you don't have one, we do positioning first, and then it's Groundwork. The Fridays after launch are for 30 days of follow-up.

Week by week.

Who does what, and which days you need to set aside time.

  • I work
  • You're in. Set aside time.
  • Optional

The week before

Monday Kick-off

Goals, participants and logistics. You send material and access.

09:00 · 30 min · online
Monday Reading up

Material, website, numbers and competitors.

Tuesday Expert interviews

I interview the people on your team who know the customers best: sales, customer service and management.

30 min per person · online
Wednesday Customer conversations

I talk to 2–3 of your customers about why they chose you.

Wednesday Connect me with customers

Send a short introduction. I take it from there.

5 min per customer
Thursday Insight and set-up

I gather the findings and set up the workshop. You get the agenda and practical info by email.

Week 1 of 2

Monday Design Sprint

We map the customer journey from first click to enquiry, sketch solutions and pick a direction.

09:00–15:00 · in person · 6 hours
Tuesday–Wednesday Prototype

A clickable prototype of the key pages, with real copy, not placeholders.

Thursday Customer tests

Five people from your audience test the prototype.

30 min per person · online
Thursday Review

The test findings. We lock the direction.

15:00 · 1 hour · online
Friday Watch the tests

Watch live on Thursday. This is often where it clicks.

Week 2 of 2

Monday–Tuesday Copy and build

The copy is written from the positioning. Up to five pages are built in Astro with AI, and the content goes into Sanity.

Wednesday Review

We go through the website. You say what feels off.

09:00 · 1 hour · online
Wednesday Adjustments

Revisions, speed, forms, analytics and SEO.

Thursday Training

How to update the pages yourself in Sanity.

1 hour
Thursday Launch

The website goes live.

Friday Next step: Growth

One fixed week a month.

from NOK 32,000/mo

What the price covers.

A fixed scope means a fixed price. If you need more, we agree on it before we start.

Included

  • Two weeks reserved for you, Monday to Thursday
  • Up to 5 pages, in one language
  • 6-hour Design Sprint, in person
  • Prototype tested with 5 people
  • Contact form and newsletter sign-up
  • Analytics, conversion goals and basic SEO
  • One round of design revisions, two of copy
  • 1 hour of training and 30 days of follow-up

Not included

  • Online store and payments
  • Multiple languages
  • Photo and video
  • Domain, hosting and licences (paid directly)
  • Integrations beyond forms and newsletter
  • Migration of old content and blog

Extra pages cost NOK 2,600 each. Half is paid on booking, and the start can be moved free of charge up to 14 days before.

Not sure which package fits? Find your package →

Next step · 03

Growth →

Once the site is live, you can get one fixed week a month where I fill it with visitors.

Irenge Kazonza

Already have a website?

Send me the link. I'll tell you honestly whether it needs a rebuild or just adjustments.