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Røisheim Hotell · Growth Manager, Inligo
A seasonal multichannel strategy that took bookings from 17 to 90 a month.
A historic hotel in Lom with a strong brand, but bookings that didn't follow the season. The task was to reach guests when they were actually planning their trip.
Google AdsMeta AdsHospitalityA/B testing
Result
723%
ROI
723%
ROI
+429%
bookings
17 → 90
bookings a month
What was done.
01
Built a season-driven ad strategy across Google and Meta, timed to when guests actually planned their trip.
02
Continuous budget shifts between channels and creative A/B testing kept cost per booking down all season.
Outcome
Seven kroner back for every krone invested, and 429 percent more bookings.
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