Nordocks AS · Growth Manager, Inligo

B2B growth in construction on a budget of NOK 4,000 a month.

Small budget, narrow audience and long sales cycles. Every krone had to be traceable from click to customer.

SEOB2BCROGoogle Analytics

Result

NOK 352

per qualified B2B lead

NOK 352

per lead

225

qualified leads

33,805

visits a month

What was done.

Scaled from 19,000 to 33,805 monthly visits through SEO and paid search combined.

Continuous A/B testing of landing pages, ads and keywords held the cost per lead at NOK 352.

Outcome

225 qualified B2B leads delivered, with reporting all the way from traffic to cost per customer.

Next case

Tested with real users before a single developer hour was spent.