CV · Growth Manager
Irenge Kazonza
Growth manager with ten years across paid channels, the customer journey and the systems behind it. I have driven growth in my own companies and for small and mid-sized businesses, from the first ad to CRM, analytics and the teams that keep the machine running. Strongest where strategy has to become execution: I set the goals, build the setup and optimise until the numbers move.
- irenge@kazonza.com
- Phone
- +47 908 43 135
- Location
- Bærum, Norway
- linkedin.com/in/irengekazonza
- Web
- kazonza.com
What I bring.
01
Acquisition
Planning, setup and management of campaigns in Google Ads, Meta and LinkedIn. SEO and content that build organic traffic over time.
02
Conversion and customer journey
Mapping and optimising digital customer journeys. CRO, user insight with Hotjar and FullStory, and websites built to sell.
03
Systems and leadership
CRM, web and analytics connected into one growth system. Experience from a management team, budget responsibility and teams of up to 18 people.
Experience.
Consultant, growth and digital business development
- Interim head of marketing for Medarbeiderne AS: marketing strategy, campaigns and content for web and social media alongside management.
- Go-to-market advisory for founders in the course and service industries.
- IT project manager for operating and developing internal systems for delivery and customer service.
- Building my own products: Fairnote.io and Vekstlab.studio.
Head of Support Functions
- Member of the management team, responsible for communications, marketing, sales, customer service, HR and IT.
- Owner of digital channels and systems: websites, customer portal and internal business systems, from procurement to operations.
- Built routines and tooling across CRM, web and analytics for better quality and efficiency.
- From 2023, department head with budget responsibility for approx. 2,400 customers and a team of up to 18.
Co-founder and Growth Manager
- Advisor on growth strategy and customer experience for leaders of small and mid-sized businesses.
- Set up and ran ad campaigns on Google Ads and Meta.
- Operated and optimised digital customer journeys and conversions.
- Concept development, market analysis and design through workshops and product projects.
Founder and CEO
- Business development, market discovery and concept testing at an early stage.
- Product and service development from insight to market validation.
Customer Service Consultant
- User support, user administration and troubleshooting. Onboarded new team members and mapped skills gaps in the department.
Earlier
Youth worker at the Norwegian Mission Society, national service in the Royal Norwegian Navy (administration, FLO Base Viken), summer jobs in production and part-time sales roles (door-to-door, TV 2 Torget, Tips).
Education.
Tools.
Marketing and growth
Insight and design
Web and operations